Every modern household needs batteries in some capacity. From all-purpose alkaline to high power lithium, primary batteries are something we just can't live without. No matter what the application — from portable computers and cell phones to flashlights, radios and toys — Duracell offers the finest primary battery products available today.

Not only is Duracell the world's leading manufacturer of high-performance alkaline batteries, they also offer premium lithium and zinc air batteries. For long life and optimum performance from your battery-powered devices, Duracell® can't be beat.

Custom Power is a supplier of Duracell Batteries located in the United States. They supply standard battery cells, as well as manufacturing custom battery packs for a variety of industries. Custom Power has more than 200 years of battery design experience and maintains ISO certification, RoHS compliance, and ITAR registration.